Get booked up
Standout websites and copywriting
attracting clients
who want to work with you
• professionally written directory profiles & websites
• warm, empathetic copy that connects with clients
• modern, stylish websites made just for therapists
Your online presence, thoughtfully crafted to reflect your practice
Grow your practice:
Bring in clients with empathetic, professionally-written text
Build rapport immediately with carefully crafted copywriting that speaks directly to your clients’ struggles and how your distinctive approach can help them, using clear and friendly language.
Establish a trustworthy, professional online presence
Build trust with a high-quality, standout website that fully reflects your expertise, philosophy and credentials. Support higher service fees with a polished, confident online presence.
Make marketing your practice easy
Keep it simple. No hassle, no tech-headaches, no wasted time struggling with website-builders, learning marketing or trying to distil years of experience down to a succinct, effective profile. I'll handle it all and support you every step of the way.
What's the process?
✔ Step 1: Friendly Chat
We start with a chat about your individual therapeutic background, experience, and approach.
✔ Step 2: Copy & Website Creation
I write the copy. I present two website design options. Based on your feedback, I edit the copy and website to ensure you are happy with the results (up to three rounds included). l guide you through the simple steps to register your domain and hosting.
✔ Step 3: Launch & Attract Clients
Your copy is ready for your directory profiles, social media and website. Your website goes live, built to connect with the right clients. You’ll have full control to update it, with only minimal ongoing costs for your domain and hosting.
Build trust & legitimacy
Gain a professional presence online, displaying your full credentials & membership badges
Make promotion easy
Set it up once and it's done - passively promote your practice for years to come
Build rapport immediately
Make a warm introduction with empathetic copy that creates a connection
Get support
If you're mystified by tech, shy about putting yourself out there or overwhelmed by where to start I'm here to support you
Stand out from the crowd
There are over 200k therapists in the UK - a bespoke website can help set you apart

"I absolutely love it!"
"Thank you so much for helping me market myself.I've felt so unsure of myself and you have made it feel manageable and even fun :) "
Steve, Integrative Counsellor, (BACP)
Why choose Therapist Launcher?Copywriting
Help clients understand your practice
Most therapists don't receive training in how to market themselves. It can create a lot of stress trying to figure out what it takes others years to specialise in.You might not know where to begin in describing your practice - it's common to find it hard to see the woods for the trees when we know every detail about ourselves and our years of experience.I use my marketing expertise to ensure that the copywriting speaks directly to the client and the issues they face. I take time to explain how therapeutic methods help in clear and simple terms, as well as how these interact with your own philosophy.I use health information best practice and content design principles to ensure potential clients can easily understand what you offer and how it can help them.
Set yourself apart
With more than 200,000 therapists in the UK it can be hard to stand out.I listen carefully to you to help distinguish and express your own unique combination of professional and personal expertise and experience. I separate out what's most important to effectively connect with clients whilst remaining clear and concise. This can set you apart from others who may be trained in the same therapeutic methods.I also take care to understand the issues faced by your client base and speak directly and empathetically to those, aiming to create a connection that shows that you understand a little of who they are too.This means that clients are not only more likely to get in touch, but are much more likely to be a much better fit because they have a better understanding of who you are and how you help with their specific struggles.
Share your strengths - easily
It's not always easy to market yourself. We might be modest or reserved in sharing our gifts no matter how much we have to give.This has often been my experience of helpers as someone working in communications for charities for over a decade. It's my favourite part of the work to sing someone's praises - not only because they deserve it (you do), but because the more people understand what you have to offer, the more people you can help.Let me help you help more people by sharing your strengths on your behalf.It can feel a little vulnerable to put ourselves out there too, but I am here to support you.
Why choose Therapist Launcher?Websites
Standout websites built just for therapists
The first time the client 'meets' you is online, and I aim to represent the same rapport and professionalism online that you would take care to establish in your first client meeting.This is achieved by a professional, modern and stylish website created with therapists in mind, using client-focused content design principles.The websites are structured in accordance with the copywriting, which maximises the impact of the copy, enhancing the connection to the client. On your website, you can prominently display your BACP badges and other professional registrations as well as an optional standout section on commitment to inclusivity.All this establishes legitimacy and builds trust with clients, encouraging them to take the next step and contact you. The professionalism of the website can also help to support higher service fees.
Easily editable - you're in control
I proudly use Carrd for my websites so that you can easily edit them whenever you need to, whether to quickly adjust your prices or create a new page or section if you expand your services offered.It's your website - you're in control.This helps future-proof your website, which can grow with your practice.I can help directly with this or provide guidance resources, but I'm confident that even those who don't consider themselves tech-savvy can manage in most cases.However if you ever do need support there will always be help on hand, whether from me or from the Carrd support team.
Save money in the long term
Spare yourself getting locked into an expensive long-term subscription that come with website builders like Squarespace or Wix.After the initial one-time cost, you will only need to pay for a domain name and hosting costs (like all websites). Most domain names are £10 a year and hosting on Carrd is only around £15 per year - compared to £192 a year for Squarespace or £240 per year for Webhealer.Your website will be with you and will work for you for many years. Over just five years, you will be spending over 50% less than these services, and spending 75% less over 10 years. All this whilst also sacrificing the time to build the website yourself or losing out on having a specialist therapy website and copywriting done for you, likely making the website both more expensive and less effective.The clients gained from an effective, specialist website will easily pay for the website itself many times over. So the initial investment is much more cost-effective in the long run.
All figures correct at time of writing (February 2025)
How I helped Steve get fully booked
Steve is a highly experienced integrative counsellor in the field of addiction and had worked and taught in the field for many years. He got in touch because he wanted to start private practice and expand his client base outside of this field.I had a chat with him to clarify his approach and share this in an easy to understand way. I balanced his deep expertise in the field with his wider philosophy so that he could appeal to a broader client base. I provided him with specialist copywriting and website, being responsive to his feedback to ensure he was totally happy with the results.Once his specialist copywritten website launched, Steve successfully and continually attracted new clients. Within a year of launch, his private practice flourished to the point where he is now completely booked up.
About me

Hi, I’m Cat. With an MSc in Medical Humanities, I understand the nuances of different therapeutic approaches - and more importantly, I know how to communicate them clearly and compellingly to potential clients.I have over a decade of experience in copywriting and digital communications for the third sector. I use my writing and web expertise to help you attract the right clients with warm and professional, engaging content.Promoting yourself online can feel daunting, but I make the process straightforward and supportive so you can get the results you need without the stress.
Copywriting
In-depth consultation on your practice
Up to 2000 words usable for websites, directories & social media
Optimized for how people read online
Client-friendly, empathetic language
Complex concepts made clear
Highlights your unique expertise and approach
Yours to use for life
£199 £99
for a limited time only
Website & Copywriting
Everything in Copywriting, plus:
Standout, modern, fully responsive website
Designed specifically for therapists
Structured to enhance the impact of your copy
Intuitive layout for easy navigation
Mobile & tablet friendly
Over 50% lower long-term costs than competitors
Custom domain ready
SEO practices to get found more easily
Easily editable—you're in control
Ongoing support & guidance for future edits
£299 £199
for a limited time only
*plus hosting and domain name costs, typically £25 a year. Prices include VAT.

"Catriona was very knowledgeable about my area of work, quickly understanding my requirements and client needs.This was well translated into a professional web site containing copy that really captured my professional profile, coaching approach and services in a way that communicates well to my target client group."
Guy, Life & Career Coach, (BSc (Hons), MBA, MSC)
Get in touch
- and start getting booked up in no time!
Looking for a different web or copywriting service? Check out my sister company Kinetic Copy
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© Therapist Launcher, 2025